Field Trips Anywhere
CHO(HAN)Haejoang
Field Trips Anywhere
CHO(HAN)Haejoang

Gangnam Style: Three Reasons K-Pop Is Taking Over The World

조한 2013.05.02 11:27 조회수 : 2429

 

마이클 하트가 추천한 블로그


Might you think this could be good to listen to beforehand?

Just heard this.

http://www.npr.org/blogs/money/2012/10/12/162740623/gangnam-style-three-reasons-k-pop-is-taking-over-the-world

Gangnam Style: Three Reasons K-Pop Is Taking Over The World

5 min 49 sec



Gangnam Style is, among other things, a high-tech, sophisticated export.

Yes, the video is totally crazy and awesome. But this is not some viral fluke. South Korea has been building up to this moment for 20 years.

PSY/YouTube

Here are three reasons South Korean pop music is taking over the world:

1) Korea decided to produce pop music like it produces cars. Industrialize and focus on exports. South Korea is a relatively small country ? any industry that wants to get really big has to look outside. So music moguls in the country created hit factories, turning young singers into pop stars and sending them on tour around Asia.

2) Korean record labels transformed the way music was released. From the beginning, new songs debuted on national television, not on the radio, like was done traditionally over here. That means the moment Koreans started listening to Korean pop music, they were listening through their screens. They were watching their music.

3) Korea is one of the most wired countries in the world. So early on in their development, record labels had to get good at YouTube. And they kind of perfected it. YouTube videos by Korean record labels were so good, they got tons of views overseas. And that's how the record labels knew where to tour their acts. They knew their customers wanted them before they even got there.

"Gangnam Style" is what happens when a developing country becomes developed. An infrastructure to make and export culture can develop just like an infrastructure to make and export anything else.

목록 제목 날짜 조회수
공지 교실 공동체 프롤로그 2010.11.11 39991
공지 이론과 실천 프롤로그 2010.11.11 15590
1988 화동고개 2013.05.30 942
1987 일베-공허한 표어의 난무속에 자립갱생의 신화 2013.05.27 6287
1986 secret 2013.05.27 1
1985 포스트 후쿠시마 시대를 사는 하자작업장학교 이야기 2013.05.24 1331
1984 secret 2013.05.21 0
1983 성년식을 다시 해야 하는 이유 2013.05.21 1033
1982 하자 성년식 덕담 2013.05.21 1229
1981 secret 2013.05.21 0
1980 하자 성년식 2013.05.21 896
1979 기묘한 공생관계 (50대 남성과 20대 여성) 2013.05.18 815
1978 secret 2013.05.18 0
1977 secret 2013.05.17 0
1976 이지메의 구조 서평 2013.05.17 2695
1975 이지메의 구조 2013.05.17 3032
1974 성년식 2013.05.15 628
1973 secret 2013.05.15 0
1972 secret 2013.05.14 0
1971 ADHD는 없다 김경림 저자와 세미나 2013.05.12 1219
1970 secret 2013.05.11 0
1969 성년식 덕담 2013.05.10 1071